Ad Strategy Development

At Narrative Digital, we understand that every business is unique, which is why we develop tailored Google Ads strategies aligned with your specific goals and target audience. We take the time to analyze your business, products, and market landscape, allowing us to craft a strategy that maximizes your ad spend and delivers measurable results. Whether your objective is to increase brand awareness, drive online sales, or generate quality leads, our team ensures that every element of your Google Ads campaign is purpose-built to meet your goals. By combining data-driven insights with creative targeting, we help you reach the right customers at the right time.

Campaign Setup & Management

Our comprehensive Google Ads service covers every aspect of campaign setup and management, ensuring that your ads are optimized for success from the start. We begin by conducting extensive keyword research to identify high-value, low-competition search terms that will connect with your audience. Our team then creates compelling ad copy that speaks to your potential customers and drives action. Additionally, we manage your bidding strategy, adjusting bids to get the best results at the most cost-effective rate. Throughout the campaign’s life, we continuously monitor and optimize to ensure peak performance and the highest return on investment.

Search & Display Ads

Google Search and Display Ads provide powerful opportunities to engage potential customers at different stages of their journey. With Search Ads, we target users actively searching for solutions or products like yours, capturing their intent when they're ready to act. Meanwhile, Display Ads allow us to showcase visually appealing ads across the Google Display Network, reaching a broader audience as they browse other websites or use apps. By combining these two powerful ad formats, we ensure that your business gets in front of the right people, whether they’re ready to purchase or just starting their research.

Remarketing Campaigns

Remarketing allows us to reconnect with visitors who interacted with your website but didn’t convert, offering a powerful way to increase your conversion rates. With Google’s remarketing tools, we create custom ads that target users who’ve previously visited your site, reminding them of your products or services as they browse other websites or social platforms. By staying top-of-mind and delivering tailored messages to these warm leads, we increase the chances of them returning to complete a purchase or take another desired action. This strategy helps maximize the value of your existing traffic and ensures you don't miss out on potential conversions.

Conversion Tracking & Optimization

Conversion tracking is at the heart of every successful Google Ads campaign. We set up robust tracking to measure key actions—whether it’s form submissions, purchases, or other goals important to your business. By analyzing the data from these conversions, we gain valuable insights into which ads, keywords, and targeting strategies are driving results. Our team continuously optimizes campaigns by adjusting bids, refining ad copy, and testing new strategies based on performance data, ensuring ongoing improvements and higher returns on your ad spend. With clear tracking and regular optimization, we ensure that your campaigns evolve to achieve the best possible performance.